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| Adwords Consulting |
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| Google Adwords is a marketing tool used to attract more traffic to your website. If you search any topic on Google and refer to the ads that popup, you will realize there are thousands of new customers at your fingertips. Many of our clients come to us looking to create an Adwords campaign. |
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How It Works?
You create short ads, establish keywords, specify the daily budget, and specify a minimum bid price and Google will place the ad when the space is available. |
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What is a campaign?
A campaign is a group of ads in a specific product line. Each campaign has a maximum budget to keep your costs under control. You specify how much you want to spend, |
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How does the bid price work?
If you specify a high bid, your ad priority will be displayed before others and will stop when your budget is exhausted. With a low bid, your ad will be displayed after the high bid budget has been exhausted. Depending on the number of hits on the keywords, you want to price your bids to get more click-thru's to your web site. |
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What are some of the other benefits of Google Adwords?
Because you are interacting with potential customers through Google, your overall search priority will go up. When someone types in a key word or your company name, your web site will move up in the searches offered. |
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How does Google Analytics work with Google Adwords?
Google Adwords is designed to increase the traffic to your web site and Google Analytics is a tool that monitors/tracks your website traffic. They work hand-and-hand to so you can develop a deeper understanding of the person searching the web. |
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| We also work with clients looking to install AdWords for the first time. We will start with key web pages that describe your services and work backwards. This will help you develop ads and ad groups dedicated to that page. |
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| Give Jeff Hutchinson a call so we can discuss the possibilities of improving your web presence by using these tools. |
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